There are 9.1 million women reading a women's weekly magazine each week - There's been a 79% increase in the number of titles since 2002 - There are 3 million exclusive weekly readers - The real-life sector reach more AB women than Vogue, Tatler and Harper's Baazar combined - The retail value of weeklies has doubled in the past 10 years standing at £503.5million Weekly magazines reach 16.4 million women in a month and 65% of the population in a year Weekly magazines carry 10 percentage points less advertising per month - Weekly advertisers have a greater share of voice - The classics titles sell nearly 7 million copies each month and reaches 12% of the female population - Celebrity titles are the most efficient media for reaching 18-24 year old women when compared with TV, radio and monthly magazines

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Out-performing those classic women's weeklies

The editorial redesign in 2006 has paid dividends for Best which was stable period-on-period and has heavily out-performed its three competitors.

Three years ago, Best's circulation was fourth in the classic women's weekly' category. It is now No. 2 having steadily increased its share of the market.

Key points

Best was No. 4 in its group in 2004 (see below). Soon to be No.1...?

Changes

Editor Michelle Hather appointed in 2005. Launch of Eat section in 2006. Snip & Save' shopping coupons in 2005. Editorial revamp in 2006. Lorraine Kelly is agony aunt.

	ABC	ABC	ABC	NRS	Readers
Title	Jan-Jun 07	% POP	% YOY	Jan-Jun 07	Per Copy
Bella	247,390	-21.8%	-25.4%	1,004,000	4.1
Best	340,793	-6.0%	-5.9%	735,000	2.2
Woman	369,982	-4.9%	-11.4%	935,000	2.5
Woman's Own	344,765	-3.4%	-6.2%	1,150,000	3.3
Total	1,302,930	-8.5%	-11.9%	3,824,000

Source: ABC Jan-Jun 2007, NRS Jan-Jun 2007