There are 9.1 million women reading a women's weekly magazine each week - There's been a 79% increase in the number of titles since 2002 - There are 3 million exclusive weekly readers - The real-life sector reach more AB women than Vogue, Tatler and Harper's Baazar combined - The retail value of weeklies has doubled in the past 10 years standing at £503.5million Weekly magazines reach 16.4 million women in a month and 65% of the population in a year Weekly magazines carry 10 percentage points less advertising per month - Weekly advertisers have a greater share of voice - The classics titles sell nearly 7 million copies each month and reaches 12% of the female population - Celebrity titles are the most efficient media for reaching 18-24 year old women when compared with TV, radio and monthly magazines

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Best welcome from Michelle

I'm so proud to be the editor of Best - it's a mix of everything that's good about being a woman. Our reader is the hub of the household: the mum, the wife, the home maker. She's looking for emotional, uplifting real-life stories, inspiring cookery ideas and advice, up-to-the-minute celebrity news and tv guides and great value fashion, beauty and home buys. Every week she looks forward to reading her favourite columnists - GMTV's Lorraine Kelly, TV psychic Gordon Smith and the UK's best-known diet guru Rosemary Conley. And she knows she'll find amazing money-off vouchers too in our famous Snip & Save pages - in fact she can save more money on her groceries than the cover price of her magazine.

We're delighted that more and more women are picking up the best habit every week and we work hard not to let them down. We're the trusted, modern woman's weekly magazine that lives up to its name.

Michelle

michelle.hather@natmags.co.uk

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