There are 9.1 million women reading a women's weekly magazine each week - There's been a 79% increase in the number of titles since 2002 - There are 3 million exclusive weekly readers - The real-life sector reach more AB women than Vogue, Tatler and Harper's Baazar combined - The retail value of weeklies has doubled in the past 10 years standing at £503.5million Weekly magazines reach 16.4 million women in a month and 65% of the population in a year Weekly magazines carry 10 percentage points less advertising per month - Weekly advertisers have a greater share of voice - The classics titles sell nearly 7 million copies each month and reaches 12% of the female population - Celebrity titles are the most efficient media for reaching 18-24 year old women when compared with TV, radio and monthly magazines

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The Market

There are currently 27 titles in the weekly market, with an aggressive launch phase increasing the number of titles competing in the sector by an incredible 53% since 2002. The increase in titles has been exclusively in two of the four weekly sectors; celebrity and real-life, with no change in either the classics or mature sectors since the launch of Best in 1988 and the close of Woman's Realm in 2001 respectively.  2006 has also seen the introduction of First and In the know the first weekly news magazines for women, and already this year 2007 Look, a weekly fashion magazine.

Growth of titles in weekly market

Source:  Mediatel

Number of readers

There are currently over 9 million women reading weekly magazines every week, which equates to 36% of the UK female population.

In a one-month period, women's weekly titles reach 11.9 million women (or 48%).  Over the course of one year, 18.1 million women (73%) will read a women's weekly magazine.

The real life titles reach 14% of women each week, the celebrity titles 19% while the Classic weeklies and Mature weeklies reach 9% and 6% each respectively.

Total reach of each sector

Source:  TGI October 2005 September 2006  NRS July - Dec 2006
 

Number of sales

Over the past decade, sales of the women's weekly market have grown 39%, to just under 9.7 million copies each week. Every month over 41.6 million weekly magazines are sold, compared to 11.4 women's monthly titles in the same period.

Over the past decade, sales of the women's weekly market have grown 29%, to over nine million copies each week.

Sales by Sector

Whilst there is a decline in the mature and classic market, total sales have increased across the market as a whole, owing to the phenomenal growth from the real life and celebrity markets.

Source:  ABC July to Dec 2006